Why What We Put on Our Skin Matters: The Story Behind ABR Skin
Lying in bed last night, I was thinking about toxins—how they sneak into our day-to-day lives, and how little swaps can actually make a big difference. Ironically, I tuned into the latest episode of Mel Robbins this morning, and she was talking about exactly that. Great minds, right?
It got me thinking about skincare and why what we put on our skin really matters. Our skin is our body’s largest organ, and research shows that up to 60% of skincare ingredients can be absorbed into the bloodstream. That means all those synthetic fillers, parabens, and other chemicals in everyday products aren’t just sitting on the surface—they’re travelling through our bodies too.
Combine that with processed foods, pollution, household chemicals, perfumes, plastics, and even our bed linens, and it’s no wonder our bodies are working overtime. Choosing natural, active, toxin-free skincare isn’t just a nice-to-have—it’s one simple way to reduce that load, support your skin’s barrier, and protect your long-term health.
The Story Behind ABR Skin
Skincare has always been a passion of mine. After years of trying countless products, I realised there was nothing on the market that truly checked all the boxes: effective, natural, clean, and kind. I wanted a range I could trust, that felt good to use, and that was mindful of the planet.
That’s how ABR Skin was born. Crafted with nutrient-rich, natural, and organic ingredients, our products embody gentle yet effective care. By blending nature’s finest botanicals with cutting-edge science, we create high-performance formulations that elevate your skincare routine. Every product is designed to enhance your skin’s natural balance, delivering hydration, radiance, and visible results.
With compassion at our core, ABR Skin is proudly New Zealand-owned, vegan, and cruelty-free, ensuring no animal-derived ingredients or testing. Active ingredients are a must—they’ve made a huge difference in my own skin, helping with everything from hydration and pigmentation to fine lines and scarring.
ABR Skin reflects everything I value: organic, vegan, cruelty-free skincare that works. My vision was simple: to make it easy for people to switch to clean, effective products without compromise. I’m so proud to share this with you and hope it becomes a part of your skincare journey.
Little swaps that make a big difference
Skincare & makeup: Look for formulas free from parabens, synthetic fragrances, and unnecessary fillers.
Perfumes & scented products: Lighter or fragrance-free options reduce chemical exposure.
Household cleaning products: Plant-based, eco-friendly cleaners are gentler on skin and overall health.
Linens & fabrics: Organic or low-chemical sheets, pillowcases, and towels reduce irritation and daily chemical load.
Plastics: Glass or stainless steel for bottles and food storage helps limit chemical leaching.
Hidden sources: Non-stick cookware, air fresheners, and scented candles can add up—airing your space often helps.
Water & tools: Filtered water for your shower and gentle tools like konjac sponges or bamboo brushes keep your routine truly clean.
Food & daily habits: Fresh, whole foods and small swaps in your diet make a huge difference over time.
At ABR Skin, we make it easy to make the switch. Our products are natural, active, and designed with your health in mind, so you can take care of your skin without compromise. Because what we put on our skin isn’t just about looking good—it’s about feeling good, inside and out.